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Videos

From accountability to incrementality

Stop! Is your methodology biased? Ad measurement provides 'Accountability' (to prove that ads work), however, we argue that measurement should produce 'Incrementality' (help businesses grow with ads). To measure true ad effectiveness -...

Catalogue: Insights Festival 2020
Author: Minh Nguyen
Company: Google
September 14, 2020
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Citation

Nguyen, M. (2020a, September 14). From accountability to incrementality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-accountability-to-incrementality


Research papers

New ways of measuring success

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ignacio Gómez, Ricardo Torres, Ignacio de la Iglesia, Pablo Pérez
Companies: Netquest, The Cocktail Analysis, Google, RTVE (Corporación de Radio y Televisión Española)
September 8, 2019
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Citation

Gómez, Torres, de la Iglesia and Pérez (2019a, September 08). New ways of measuring success. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-ways-of-measuring-success


Videos

New ways of measuring success

For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use of audio matching technology.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ignacio Gómez, Ignacio de la Iglesia, Pablo Pérez, Ricardo Torres
Companies: The Cocktail Analysis, Google, Netquest, RTVE (Corporación de Radio y Televisión Española)
September 8, 2019
×

Citation

Gómez, de la Iglesia, Pérez and Torres (2019a, September 08). New ways of measuring success. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-ways-of-measuring-success-10696


Research papers

Internet Saathi: Building a digital India for all

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}A study by Kantar TNS (2017) found that female Internet users in India are prevented from accessing the Internet due to affordability, lack of knowledge, lack of device ownership, and a...

Catalogue: Asia Pacific 2019
Authors: Matthew Beal, Ashley Woods
Companies: Google, Kantar
May 22, 2019
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Citation

Beal and Woods (2019a, May 22). Internet Saathi: Building a digital India for all. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/internet-saathi-building-a-digital-india-for-all


Videos

Taking advantage of Google technology to measure media

The aim of the presentation is to illustrate how the research industry can take advance from the Google technology to measure the media.

Catalogue: Seminar 2016: Media Return on Investment
Author: Lanier Pietras
Company: Google
June 15, 2016
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Citation

Pietras, L. (2016a, June 15). Taking advantage of Google technology to measure media. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/taking-advantage-of-google-technology-to-measure-media